Never heard of click fraud ? If you're not familiar with pay per click, Adwords or Adsense then this term may not be one you recognize. That's ok, we'll get you up to speed quickly with the commonly asked questions and answers below.
What's this click fraud thing and why should I care?
Quite simply click fraud is when someone clicks on your ad for either:
a) profit
b) to deplete your advertising budget
c) both
The effects of click fraud can be devastating for small business owners and very costly for big budget advertisers.
I'm an advertiser, is click fraud affecting me?
This is where it gets a little more complicated. Over the years click fraud perpetrator's have become increasingly difficult to detect, your best option is to speak with a click fraud expert who will talk to you about your campaign and advise accordingly.
How can I prevent click fraud?
We strongly recommend speaking to an expert who keeps up to date with the latest vulnerabilities, new click fraud techniques are frequently emerging. Find a click fraud expert here.
We'll update the FAQ as new questions arise. Please stop by again and check for updates.